Posts by Joe Rand

Your Randcenter profile picture is going to be used in a variety of ways: On the RandRealty.com office directory of agents, so clients can find you. On the internal RandCenter agent directory, so agents can find you. On all your Randcenter Presentation Center presentations. On your personal RandRealty.com home page. So that’s an important picture. …

Here is some information you might find helpful about setting up your RandRealty.com email system: How to connect your email to your smartphone. How to connect your email to other email programs like Outlook. How to create an email signature. How to clean out your inbox. So let’s get started………  

According to agents I’ve spoken with, somewhere around 75-80% of the homes for sale in the region are in mediocre condition.  I don’t mean that they’re falling down, or that there are holes in the roof, or that they’re filthy pigsties. I just mean that they look lived in, just like the houses we live…

  Randcenter has a comprehensive set of functions for helping agents set up personal profiles and their own personal web page. Here’s how to set it up.  First, go to the RandCenter home page and look for the link on the top menu bar for “My Virtual Office.”  Click on that menu item, and pull…

We have created the Contact Manager program as a utility for real estate agents to manage their contacts for the purpose of engaging in a personal contact or mailing campaign.  The program is relatively easy to use and fully integrated into other Randcenter programs. Some of the advantages of the Contact Manager Program: It’s simple…

Overview In this How2, we’ll show you how you can use the iPhone app Videolicious to make great listing videos simply and easily.  We’ll take through the process of recording video clips, and then explain how to stitch them together with a narrative that you’ll provide to generate a complete movie.  The end result will…

At our Makeover Technology class we reviewed a series of web applications and mobile apps that you can use to boost your productivity and manage your clients.  Here’s a list of great programs and the links to where you can get them

Your About Me page is your chance to set out a professional profile for yourself on the randrealty.com site. Most agents spend very little time on their professional profile, which is a mistake. In the internet age, your personal profile is the single best personal marketing piece you can possibly generate. Your potential buyers are…

The classified ad is dead. Dead as a doornail. No one is going to waste time looking in the paper at a small five-line ad when they can search on the web. It’s like churning your own butter. So why are we still writing classified ads online? Why are agents still using abbreviations, as if…

The most important marketing we do as real estate agents is take good photos of the property. Whether you do it yourself or hire a professional, you need good photos that show the property in its best light – lots of pictures, in good lighting, of clean interiors and exteriors. Here are some tips:

Digital calendars have enormous advantages for enhancing your productivity: • Accessibility. You can access a digital calendar from any internet-connected device, including your phone, so you can make changes any time you can get access to the internet. • Universality. You have one calendar, in one place, so you don’t end up missing appointments that…

In this How2, we’ll show you how to create great portfolio books for your listings using the MyPublisher.com publishing tool. We’ll take you through the process of downloading and setting up the software, uploading your photos, creating your book, and then ordering your book. The end result will be a gorgeous photo book that is…

We all know that one of the best ways to generate new business from buyers is to hold an open house. But if all you’re doing is putting out a sign and sitting in the house for four hours, you’re not going to get much done. That’s a pretty “passive” activity, just sitting around waiting.…

The Simple CMA utility is a simple program.  Start by going into Randcenter.com, selecting Presentation Center, selecting the “Simple CMA” from the choices, and then selecting “Standard Search.” Then go through the following steps: Step One: Select a County Select a county for your search.  Once you select a county, the town and school districts…