Posts by jamie
Inbound Marketing Conference Boston – Update
I just returned from 3 days in Boston attending the Inbound Marketing Summit. Â A great conference with a lot of great minds in the field of internet marketing and lead generation. One of the keynote speakers, Youngme Moon, a Harvard Business Professor who has spent many years researching how companies differentiate themselves in a competitive…
Read MoreTrulia Rolls out Client Recommendations.
Trulia has just released a new Facebook recommendations feature for real estate professionals. You can now request recommendations from your clients, past and present, and have those recommendations displayed on both your Trulia and Facebook profiles. Every recommendation you receive on Trulia will increase your opportunity to meet a new buyer or seller through Trulia.…
Read MoreLead Volumes from Lead Router Report
The presentation outlining our lead sources out of leadrouter was very popular and a number of people have asked for a copy. Â You can find a copy at the link below: Lead Sources .
Read MoreUsing Your Smartphone to stay safe
There are a number of mobile apps designed to keep people safe on the job and some are specifically designed for Realtors. They do everything from instantly alerting others when you are feeling threatened to automatically accessing your GPS coordinates to request help when you need it. Here are some of the apps available: MOBY…
Read MoreUsing Google Analytics to Track Traffic on Your Rand Realty Agent Web Page
Ever wonder how many people are visiting your agent website, how long they are staying or how they are finding you? If so, you really need to learn a little more about Google Analytics. What is Google Analytics? Google Analytics is a tool that tracks users on your site to see where they go, how…
Read MoreLeadRouter 3.0 Handbook
Attached is the LeadRouter 3.0 handbook that Erin Chambers has made available to us. Thanks to Erin, but remember there is no substitute for TRAINING! 3.0_Agent_Workbook
Read MoreCreate a QR Code for your Property Listing
Need to Create a QR Code for your Property listing but just not quite sure where to start? You’re not alone. Here’s a brief tutorial on how to get people scanning through to your property listings in no time! Pull up your property listing on RandRealty.com USING THE MLS ID Go into your browsers address…
Read MoreLatest “Social Media Matters” Newsletter
Here’s a link to the latest “Social Media Matters” newsletter provided to us as a member of the RREIN network… http://newsletter.rismedia.com/newsletters/preview/4841/85445/2293207
Read MoreManaging Your Influx of Emails
I constantly hear that people have challenges keeping up with email. Different people have different approaches. Matt Rand and I have recently adopted a task management tool called Producteev (Producteev.com) that integrates with email very nicely so we don’t manage tasks out of email anymore – we actually have a task manager to help us…
Read MoreConvert Your Facebook Profile to a Facebook Page
OK Everyone, this one, I think is a BIG Deal. Many people have personal profiles setup as a “business” destination. Now you can convert a personal profile to a business page! Here are some more details for you… http://mashable.com/2011/03/31/facebook-profile-to-page-migration/
Read MoreMarketing Updates
Things have been a little quiet here from the last month plus. First off, we apologize for that and we hope to get back to providing you with at least weekly tips and tricks from the world of marketing and tech. Although we were a little dwarfed by announcements like the iPad 2 (which we…
Read More4 Steps to Develop a Successful Social Media Strategy and Convert More Connections into Real Busines
Here’s another good article on helping you manage your social media marketing plan Social Media Marketing Plan .
Read MoreNew – Power of Information Video
Because Rand is a power of the RIS Media – Real Estate Information Network, we are the beneficiaries of may of the services that come along with membership. In addition to things like our Text and QR Code programs, RIS Media also creates quality content on our behalf for distribution. Heres a video they created…
Read MoreWe told you we were on the right track!
Sure, it may have seemed like pulling teeth to get some of you to sign up for our Realtor for Life program, but if you think connecting regularly with your sphere of Influence is a important as we do, here are a few more tips on how to stay on top of it!!! http://rismedia.com/rrein/4751/85445/2293207/13090 .…
Read MoreEducation Pays
According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation. It makes sense then that today’s agents are continuously looking for new educational opportunities to help them build their business and stand out from…
Read MoreQR Codes are coming
Just a quick update that we in the marketing department and currently working with our current text messaging/text rider vendor on the next generation QR code technology. We’ll be testing it out in the spring. This technology is unique because it requires one QR code for everyproperty, then the GPS of the users smart phone…
Read MoreDon’t Focus on the Negative
We all spend time worrying about the negative. Â We know we shouldn’t, we remind ourselves that we’re lucky to be where we are and that things could be a lot worse, but still, we sometimes let it get away from us. Â Thanks go to our friends at BHG who passed this video along to help…
Read MoreVideo is your new business card
We (mostly) live in an area that (thankfully) never really got into having agents post their mug shots on billboards. Â What’s the equivalent to the billboard on the web (on steroids)? Â Video. Â Video is much more than moving picture tours of listings. Â Sell Yourself. Read More Here
Read MoreLeveraging Facebook
Social Media. Are in for 2011? Here’s some tips to get started using Facebook to grow your business. Facebook Tips for Real Estate Agents web archive .
Read MoreVideo Tips
You’ll find that we here in the Marketing Department are focusing in on Video production and tips quite a bit lately.  We truly believe that it is what you need to be doing in 2011 to rise above the competition. Here is a link to a nice article about green screens and how to light a…
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