Sending the Spring 2014 QMR – Instructions

By jamie | May 5, 2014

1.  FULL INSTRUCTIONS

For those of you new to the program, we have written out some very detailed instructions for getting out the mailings – INCLUDING HOW TO CREATE THE DIGITAL VERSION.  We also think it might be helpful if you all had a chance to review the R4L Philosophy and the step-by-step instructions for how to use Contact Manager.  If you need those:

 

For detailed instructions of how to create letters, labels, and the digital version email link, go here.

Link: http://bit.ly/R4LInstructions

 

For an Overview of the R4L Program, including how to select people for your Top 100, go here.
Link: http://bit.ly/overviewR4L

 

For instructions on how to use Contact Manager to upload or enter your contacts, go here.
Link: http://bit.ly/how2contactmanager

 

 

2.  DIGITAL VERSION IS LIVE

 

The digital version of the market report is available through Presentation Center, the first report on the top left of the list.  You can customize which county reports you want, including reports for the NY Region, Westchester, Rockland, Orange, Putnam, Dutchess, and New Jersey reports for Passaic and Bergen.  We will have a report for Morris county available soon.

 

Personalized Link:

The personalized link looks like this. As always, it has my picture on it because I created it.  If you create it, it will have your picture on it:

 

http://www.randcenter.com/ext_cmaview.aspx?id=70812

 

 

Embedded Link:

Here’s what it looks like embedded as a “hyperlink”, the way I have it in my signature below.

 

The Better Homes and Gardens Rand Realty Quarterly Market Report 2014Q1

 

It’s a GREAT thing to add to your signature on your email, like I’ve done below (see the end of this email for my signature).

 

 

3.  WHAT YOU ARE GETTING

 

Full Program

if you are in the Full Program, you should be getting (or have already gotten) the following:

 

·         100 Quarterly Inserts

·         100 envelopes

·         100 stamps

 

If you didn’t get the mailing supplement, and are mailing them out yourself, make sure to go get your envelopes and stamps.

 

4.  STEP BY STEP SHORT INSTRUCTIONS
For those of you who’ve done this before, here are the simple instructions:
1.  Print your letter.
You should print up the appropriate letter, which should be in Contact Manager (or you can cut and paste from the text below). You can customize the letter however you like.  Once you print the letter, you can sit down and write some personal messages on them, to show people that you actually did the letter and mailing yourself. ALWAYS MAKE SURE THAT YOUR LETTER FITS ON ONE PAGE BEFORE YOU  PRINT IT.

2.  Print up your labels.
Make sure to insert standard labels into the printer.
3.  Print up your return address labels.
If you don’t have return address labels, you can print them up simply by copy and pasting your address into a label-making template in Microsoft Word, or you might have your own return labels.  You should put some sort of return address on your envelopes.

4.  Adding something
You should be careful about adding anything to the mailing, or you might make the mailing too heavy for a first class stamp.  Similarly, you shouldn’t use your own envelope, unless it’s very similar to the standard envelope we provide, because some envelopes might add weight that would make the mailing too heavy. At most, you should add your business card and a paper clip to clip your card to the mailing, but that’s not absolutely necessary.

5.  Go to your manager
Your manager should let you know when the inserts, stamps, and envelopes arrive.  You should then go to your manager WITH your letters and labels to pick up your stuff.

6.  Stuff your envelopes.
Once you have your envelopes, inserts, and stamps, stuff your mailing!

 

7.  Send it out!

Get it out.  Times a wastin’!

 

THE LETTERS

 

NY COVER LETTER

 

Dear ______

 

I am delighted to present you with the Better Homes and Gardens Rand Realty Quarterly Market Report for the First Quarter of 2014.  As you probably know, we’ve been putting out this in-depth analysis of our local housing markets for almost 10 years, providing our clients and colleagues with the most rigorous examination of regional housing statistics available.  I hope you get a chance to review it, and will contact me if you have any questions.

 

The basic message of the report is simple: the market is getting stronger, but slowed just a bit in the snowy first quarter. We have all seen that “on the ground” as well.  The market was very hot during the summer and fall, then cooled off during the winter. We are only now seeing activity really heat up the way it should during a spring market.  But even with the relatively slow pace in the winter, we are definitely seeing the market transition from the buyer’s market of 2008-2012 to the coming seller’s market.  We expect that sales will continue to strengthen during the year, with measurable appreciation by 2015.

 

If you have any questions about the Report, or any questions about real estate in general, I hope you will not hesitate to contact me.  And if you know anyone who might need my help in buying or selling a home, I trust you will contact me so I can take great care of them.

 

Sincerely,

 

 

NJ COVER LETTER

 

Dear ______

 

I am delighted to present you with the Better Homes and Gardens Rand Realty Quarterly Market Report for the First Quarter of 2014.  As you may know, we’ve been putting out this in-depth analysis of New York housing markets for almost 10 years, providing our clients and colleagues with the most rigorous examination of regional housing statistics available. And now that we’re in New Jersey, we’ve expanded our Report to cover all our local counties.   I hope you get a chance to review it, and will contact me if you have any questions.

 

The basic message of the report is simple: the market is getting stronger, but slowed just a bit in the snowy first quarter. We have all seen that “on the ground” as well.  The market was very hot during the summer and fall, then cooled off during the winter. We are only now seeing activity really heat up the way it should during a spring market.  But even with the relatively slow pace in the winter, we are definitely seeing the market transition from the buyer’s market of 2008-2012 to the coming seller’s market.  We expect that sales will continue to strengthen during the year, with measurable appreciation by 2015.

 

Posted in Realtor4Life