Welcome to the NEW RandRealty.com!

It was nearly a year ago at our company meeting when we released the last major update of RandRealty.com.  That update was highlighted by our site being completely optimized for mobile devices.  At the time, we promised that there was much more to come and today we’d like to highlight some of the more recent changes to RandRealty.com.

This week we release a brand new version of the homepage.  While the page continues to feature the property search front and center, what follows is very new and exciting!  2014 promises to be a huge year for our company in terms of training and implementing the fundamentals of our Client Oriented Real Estate (CORE) service systems, our website now better reflects that commitment.

Buying and Selling with Rand

We have two new features, “Buying with Rand” and “Selling with Rand”.  Each section highlights the world class tools we provide, but also explains the unique value proposition that Rand agents bring to buyers and sellers that our competition simply cannot provide.

It is the first time in a good many years that we have dedicated content specifically for home sellers.  So many of us spend so much of our agents’ time is focused on helping home sellers reach their goals, now our website has taken the first step in doing the same.

Luxury Properties and New Construction

We have dedicated sections on the homepage that provide a preview of both our new construction and Distinctive Collection offerings.  We now encourage visitors to explore our new developments and browse our DC properties.

Our Commitment to Neighborhoods

Better Homes and Gardens Rand Realty has long been committed to giving back to our local communities while promoting the wonderful benefits of living in the many towns throughout Westchester, Northern Jersey and the Hudson Valley.  We’ve now brought our promotion and our commitment front and center.

We have links on the homepage that highlight the organizations Rand Realty supports, as well as new area pages that provide overviews of many of the towns in our coverage area including photo tours, recent home sale information, demographic and schools data, featured listings, newest listings  and easy access to agents serving the area.

Take Me to Your Lead-er

We have continued to expand our focus on generating more, higher quality leads.   As an adjunct to the new Buyer and Seller sections, we’ve built out both a Buyer Library and Seller Library.  These libraries offer a host of documents and guides that can help consumers get a better understanding of the real estate process. When visitors signup for either library, they provide us with their name and email so that we can continue to build a relationship with them online.

Making access to recent sales data more prominent is another means of generating leads.  The ability to view recent sales is an important tool for both buyers and sellers, it is a tool however that asks visitors to provide a name and email.

Finally,  we have also doubled the opportunities to generate leads on our property pages providing a total of four lead gen opportunities on each property page.

A More Current Vibe

Throughout our site, you’ll see pages, images and colors that reflect a much more current design than what we’ve had in the past.  Our property search result page and property detail page have been redesigned to reflect a more modern design aesthetic.

We’ve been Watching You

Another new feature on the homepage populates after a visitor has been poking around a bit.  After someone reviews property details, the next time they return to the homepage they will see the four most recent properties they have viewed and property sales statistics for the town of the most recently viewed property.

On Top of Things!

With our new site, we also have updated our blog so that everyone can stay more current!  We have sliced our blog posts into five topic areas:

• Our Community – Features content about what’s going on in our towns and our region
• Inside Real Estate – Real Estate news related to Rand and the greater real estate industy
• Careers in Real Estate – Real Estate information for those who might be interested in starting a new career.
• Social Media – Our latest posts from our social media feeds
• In the News – Links to stories and news items that Better Homes and Gardens Rand Realty and/or our agents have been mentioned.  This area promises to fill up fast now that we are working with a NYC based PR firm to promote us!

If you have any content that you would like to share on our blog, please reach out to Kim-Marie Mullin and she’ll work to accommodate you!

What’s Next?

Our goal is to continuously improve our site to keep it in the forefront of real estate technology.  We are planning some great tools that more tightly integrates your client communication with our website experience.  Stay Tuned!