Internet Lead Followup – Best Practices – Day 2

We recently discussed how immediate follow-up with Internet leads is the only method for consistent contact and success.  We also outlined what your Day 1 – Internet Lead Best Practices looked like.

Now we are on to Day 2…

If you didn’t assign your leads to a LeadRouter follow-up action plan, then you need to send an email to EVERY LEAD you received yesterday FIRST THING IN THE MORNING. The content of the email should be as follows:

 

Hi!

Thanks for requesting more information on one of our property listings yesterday.  I wanted to confirm that I have received your request and I have made a couple attempts to contact you by phone.

I am available to provide you with more information or even to get you in for a showing on that property or any property that may be of interest.  Remember, I can show you any home, regardless of who has a yard sign up on the house, as I have access to all the homes for sale in our area.

Thanks for your interest and I look forward to hearing from you.

 

Call the lead between 8AM -10AM in the morning and leave a voicemail WITH NO CALL BACK  NUMBER.  In your voicemail, explain that you sent them an email and you would appreciate it if they could respond to the email with they get a moment. Something like…

 

Hi, it’s Jane Doe from Better Homes and Gardens Rand Realty.  I saw your request for more information about my listing at {PROPERTY ADDRESS} and just wanted to give you some details you won’t find online.  I sent you an email earlier, please give me a call or respond to the email so we might connect.  Thanks and have a great day.